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Common Risk Assessment Myths That Every Business Owner Needs to Know
December 18, 2024
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3 minute
Cybersecurity myths, Business risk assessment, Small business security
Business owners often have misconceptions about IT risk assessments that leave them vulnerable. This blog will debunk common myths and show you how to build an effective risk assessment strategy.
The Ransomware Attack on Starbucks: What You Need to Know
December 12, 2024
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3 minute
Ransomware Attack, Cybersecurity Risk Assessment, Blue Yonder
A recent ransomware attack targeted Blue Yonder, a major supply chain management company, affecting over 3,000 clients who rely on its AI-driven software for daily operations.
Risk Assessments: Your Business’s Pitstop for Growth and Security
December 4, 2024
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3 Minute
Risk Assessment, Cost-effective, Strategize
Your business's lifeblood is its data, infrastructure and people. Risk assessments give you the chance to protect against cyberattacks, breaches or operational failures that could bring your operations to a standstill.
Grateful for a Strong Tech Budget: Planning Ahead for Future Success
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3 Minute
Tech Planning, IT Budgeting, Strategic Budgeting
As November comes to a close, it's a time to reflect on the things we’re grateful for. One of those things should be a well-planned budget—an essential element for business growth and success.
Strategic Focus for Tech Leaders in Planning 2025 Budgets
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3 Minute
Tech Roadmap, IT Budgeting, Planning
As tech spending continues to rise, leaders in the industry are turning their attention to 2025, with a key focus on incorporating generative AI into their IT strategies. While the demand for AI solutions is anticipated to grow, executives are approaching these investments with caution, ensuring they yield real value without incurring unnecessary costs.
Build a Strategic Tech Plan That Fuels Business Growth and Profit
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3 Minute
Tech Budget, ROI, Optimize
Every business, regardless of its size, aspires to grow. To make this happen, business owners work tirelessly to build the right strategy that will promote growth and drive profit. Unfortunately, many businesses find it difficult to keep up with the demands of a technology-driven space.
Tech Planning and Budgeting: A winning combination for your business
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3 Minute
Tech Planning, IT Budgeting, Technology Strategy
This blog highlights the critical role of integrating a strong tech plan with strategic budgeting to align technology investments with business objectives, maximizing resource efficiency, and foster growth.
RokRAT Rising: The North Korean Cyber Assault on Windows Systems
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3 MInute
Cyber Threats, Malware, North Korea
This article examines the tactics of the North Korean hacking group ScarCruft, focusing on their exploitation of Windows vulnerabilities to deploy RokRAT malware, and emphasizes the urgent need for organizations, especially in government and defense, to enhance their cybersecurity defenses against these sophisticated state-sponsored attacks.
Fidelity Lawsuit: Cyberattack Exposes Data of 77,000 Customers
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3 Minute
San Diego Data Exposure, Cybersecurity Solutions, IT Risk Management, IT Consulting
Recently, Fidelity Investments, also known as Fidelity Management & Research, has come under scrutiny for its failure to adequately protect sensitive client information, highlighting the critical need for vigilance in cybersecurity.
Strengthen Your Security: The Critical Role of Strong Passwords and Effective Management Strategies
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3 Minute
Data Breach, Strong Passwords, Password Security
Uncover the vital role of strong passwords in securing your organization. Explore key strategies, the latest trends, and essential tools to shield your business from cyber threats. Make password management a priority and protect your sensitive data now!
AI for Business Leaders: Navigating Change in a Digital Landscape
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3 Minute
Leadership, Productivity, Adaptability
This article explores the transformative impact of AI, emphasizing the critical role of business leaders in leading AI integration, addressing the disconnect between employer expectations and employee experiences, and highlighting strategies for effectively leveraging AI and freelance talent to enhance productivity and collaboration.
China-Linked Cyberattack Targets U.S. Internet Providers in New ‘Salt Typhoon’ Breach
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3 Minute
Salt Typhoon, Infrastructure, China
This article examines the "Salt Typhoon" cyberattack linked to Chinese hackers, highlighting its impact on U.S. internet service providers and the urgent need for enhanced cybersecurity measures to protect critical infrastructure.
How Leveraging AI Can Transform Businesses
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3 Minute
AI Implementation, Revolutionizing, Copilot
If the recent buzz about AI has left you feeling confused, excited, or concerned, don't worry. At Skyriver IT, we simplify AI for you, ensuring that its implementation is smooth and efficient.
The Rise of Cybersecurity Consulting
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3 Minute
Cybersecurity, San Diego IT Consulting, Compliance
In today's digital age, keeping your business safe from cyber threats is more important than ever. That's where cybersecurity consulting comes in. With the rise of cyberattacks, companies are turning to experts for help in protecting their valuable data. Let’s explore how cybersecurity consulting can help you stay one step ahead of the bad guys.
The Significance of Cybersecurity Training for Hybrid Workforces
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3 Minute
Cybersecurity, Training, Remote work
With employees operating both in-office and remotely, businesses must implement robust measures to safeguard their data and systems. Cybersecurity training equips employees with the knowledge to protect both their company's and their personal information.
From VPN to SASE: The Future of Secure Network Access
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3 Minutes
Network Security, Network Access, Cloud-Native
Enter SASE, which offers a range of advanced security features for when you’re working away from work. This guide will help businesses and users understand SASE and its benefits in comparison to VPN, allowing them to determine what’s the right security solution for their needs.
Fortinet Breach Exposed: Key Lessons on Cloud Security and Vulnerabilities
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3 Minute
Fortinet, Cloud Storage, Breach
The recent data breach at Fortinet, a leading cybersecurity firm, has spotlighted critical issues in cloud data storage and security responsibility. In this blog, we will overview the Fortinet breach, examine the nature of the attack, review Fortinet’s response, and discuss the implications for cloud storage and security.
Ransomware Attack Disables Sea-Tac Airport Systems: What You Need to Know
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3 Minute
Ransomware, Airport, Rhysida
When we hear the term "cyberattack," we often envision hackers seeking sensitive information from individuals and businesses. However, we typically don’t connect it with the aviation sector or the disruption of airport systems.
Understanding Information Security Risk Assessment: Key Steps and Benefits
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3 Minute
Cyber assessment, Cybersecurity, IT Services, IT Consulting
An information security risk assessment is a process designed to identify threats and vulnerabilities, evaluate key assets, and implement essential security controls within systems. This process focuses on preventing security flaws and vulnerabilities.
Zero Trust Cybersecurity: A Fundamental Shift in Security Approach
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3 Minute
Cybersecurity, Zero Trust, IT management, MSP
In the rapidly changing world of cybersecurity, one concept is proving to be a game-changer: Zero Trust. More than just a buzzword, Zero Trust signifies a fundamental shift in how we think about security. But what exactly does Zero Trust mean, and why is it so crucial? Let's dive in.
Navigating the Aftermath of the Microsoft Outage
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3 Minute
The recent Microsoft outage, precipitated by a faulty CrowdStrike update, had a profound impact on individuals and businesses globally. This issue originated from a logic error induced by an update to the CrowdStrike Falcon sensor configuration file.
Building Success: How Skyriver IT Empowers Businesses with Technology
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3 Minute
Technology, Cybersecurity, IT consulting
The digital revolution is transforming every industry, and both construction and financial services are at the forefront of this exciting change. From cloud-based banking platforms to Building Information Modeling (BIM) software, technology is streamlining processes, enhancing security, and creating new opportunities for success.
Unraveling the Mysteries of IT Services
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3 Minute
IT Managed Services, MSP, Cybersecurity, Small Business
With IT services by your side, you can kiss those tech headaches goodbye. Say hello to improved efficiency, enhanced security, and peace of mind knowing that your digital assets are in good hands. Plus, with expert support just a phone call away, you'll never have to worry about being stuck in a tech bind again.
AI-Powered Threat Intelligence: Staying Ahead of Cyber Threats
May 16, 2024
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3 Minute
Cybersecurity, AI, Threat Detection
Are you ready to take your cybersecurity game to the next level? Let's dive into the world of AI-powered threat intelligence and discover how it can help you stay one step ahead of cyber threats.
Revolutionizing Bioscience Research with IT Tools
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5 Minute
Bioscience, IT services, IT consulting
IT tools are transforming how research is conducted, making processes faster, more accurate, and incredibly efficient. From data analysis to collaboration, let's dive into how IT services are revolutionizing bioscience research.
Streamlining Operations with IT Solutions
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5 Minute
IT Operations, IT workflow, Cybersecurity Services, IT managed solution.
In the fast-paced world of business, efficiency is the name of the game. That's where IT consulting steps in to save the day. With the right IT solutions, you can automate processes, improve workflows, and ultimately boost productivity.
Fortifying the Future: Navigating Cybersecurity in the Age of Cyber Crime
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7 Minute
cybersecurity, cyber crime, consulting
Did you know that the roots of organized cybercrime date back to the early days of the internet? As technology advanced, so did their methods, leading to the birth of cyber crime as we know it today.
Protecting Your Digital Life: A Light-Hearted Look at the Recent 26 Billion Personal Records Leak
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5 Minutes
Cybersecurity, IT consulting, Protect Data
Recently, news broke of a staggering 26 billion personal records leaked, sending shockwaves through the cybersecurity world. But fear not, dear reader, for in this light-hearted blog, we'll navigate the murky waters of cybersecurity together.
How To Choose The Right Cybersecurity Service Provider
December 5, 2023
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3 Minute
information security, threat detection,managed security services, cybersecurity service provider cssp, intrusion detection, network security monitoring ,CSSP, data breach cybersecurity solutions, cyber threats, long term, information and information systems
Discover how to select the perfect cybersecurity service provider (CSSP) to protect your business from cyber threats. Learn about managed security services, threat detection, and more.
Maximizing Productivity with Microsoft CoPilot
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5 Minute
IT support, Copilot, MSP, Managed Services
Microsoft CoPilot for M365 stands as a revolutionary tool at the forefront of workplace innovation. Leveraging the formidable power of artificial intelligence (AI), CoPilot redefines productivity and efficiency in the modern workplace.
Navigating the Financial Storm: The Real Cost of Data Breaches in Today's Digital Landscape
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3 Minutes
Cybersecurity, IT Management, IT Consulting
In the digital age, data breaches are not just a nuisance; they represent a formidable storm in the financial seascape of any enterprise. The cost is not merely measured in dollars lost to cyber-thieves, but in the subsequent maelstrom of regulatory fines, legal fees, and a tarnished reputation that can echo through a company's ledger long after the initial breach.
Physical vs Cloud Servers: Navigating Your Business Needs
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3 Minutes
IT, managed service provider, cybersecurity, IT consulting, Server,
In the era of digital transformation, navigating through infrastructural decisions is pivotal for organizations aiming to stay ahead in the competitive landscape
AI: Mitigating Your Risk
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3 Minute Read
AI in Business, Cybersecurity, IT Consulting
Let's delve deeper into this double-edged sword that is AI, exploring how businesses can safeguard against risks while reaping the many benefits it offers.
How Users Get Compromised Online: 2023 Edition
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4 MINUTE READ
cybersecurity, AI, browser plugin, plugin, plug-in, browser. ransomware, security breach, password, malware, social engineering, spoofing, software vulnerabilities
From sophisticated phishing scams to malicious software infiltrating unsuspecting systems, the ways in which users get compromised online are numerous and constantly evolving. Understanding these vulnerabilities is crucial for individuals and businesses seeking to safeguard their digital identities and protect their sensitive information.
Google Rolls Up Its Sleeves and Ready to Step Up Their AI Offerings
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7 MINUTE READ
Google, AI, Bard, Search, Gmail, Google Maps, Google Workspace, Pixel, Google Photos, GPT, Cybersecurity, bots, San Antonio, Austin
The search giant stands to lose the most in this AI race. They need to be careful and not make hasty, reactive decisions. That is why it has been very slow with its rollout of AI into its products.
From Vulnerable to Empowered: How to Protect Your Company from Hacks and Security Breaches
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7 MINUTE READ
cybersecurity, small business, social engeneering,
Outlook users: avoid clicking the email link that can ruin your device and bank account. The warning pertains to an email scam that involves fraudulent emails from Gmail and Outlook, which spreads Qbot malware through attachments.
Revolutionizing Small Business Success: Managed IT Services
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7 MINUTE READ
Managed IT Service, IT Support, MSP, Small Business, Cybersecurity, Cloud Migration, IT Compliance, IT Management, Texas, Austin, San Antonio
A Managed IT Service is a third-party contractor providing a fractional IT Department starting with Level 1 Technicians to Level 3 Engineers and virtual CIO. They save businesses from the hassle of in-house IT management.
IT Support Austin
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7 MINUTE READ
IT support, IT solutions, cloud hosting, information technology consulting company, Austin, Remote it support
In this article, we'll delve into the advantages of collaborating with an IT support provider and offer some tips on selecting the right partner for your needs.
Understanding IT Compliance For the Financial Industry: Why is it Important?
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7 MINUTE READ
IT Compliance, IT Compliance For Financial Industry, cybersecurity for financial institutions, cybersecurity, IT Support
IT compliance refers to an organization's adherence to laws, regulations, and industry standards related to using software to safeguard client data. To maintain software security and acceptability for business use, all relevant criteria must be met by adhering to industry regulations, customers' agreement terms, security frameworks, and governmental policies.
How Should A Company Handle Ransomware?
February 14, 2023
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3 Minute Read
should company handle ransomware, Ransomware, Cybersecurity
This article will dissect what ransomware is, recall some recent examples, and answer how a company should handle ransomware attacks.
Holiday Scams - How to Avoid them
December 1, 2022
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3 Minute
Holiday Scams, cybersecurity, IT services
Holiday scams have increased in recent years. In this article we will discuss the types of holiday scams and how to protect yourself from them.
IT Consulting Austin
March 8, 2023
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3 Minute
IT Consulting, IT San Diego, IT managed service provider Austin
Austin is a hub of innovation and technology, making it a natural location for IT consulting Austin firms to thrive. If you want the very best at IT consulting, you can't go wrong with SkyRiver IT.
IT Compliance Austin
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7 minute read
IT Compliance Austin, Cybersecurity, CMMC, SOX, HIPAA, GLBA, GDPR, PCI DSS, IT Consulting
In this article, we at Skyriver IT will explain what IT compliance is and the most common IT compliance standards in Austin. We will also discuss why IT compliance is important for your business.
Managed IT Services Orange County - Skyriver IT
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3 Minute Read
managed IT services, cybersecurity, Orange County
In today's business world, ensuring the security and efficiency of information technology (IT) systems is crucial. However, in-house IT teams may not always have the expertise to address every threat that a company faces. This is where managed IT services can assist companies in achieving success.
PipeDream: The Industrial Control Systems Worst Nightmare
March 2, 2023
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3 Minutes
Pipedream, Cybersecurity, IT managed services
In this article, we will discuss what ransomware is, how PipeDream is a Dantesque incarnation of this threat, and how companies can protect themselves against this problem.
How Long Do You Have to Wait for IT Support?
November 23, 2021
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10 mins read
IT Support, Help Desk, Remote IT
How Long Do You Have to Wait for IT Support?
Why We Got Into the Business of IT Consulting
November 23, 2021
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10 mins read
Before we got into the IT Services business, we realized that many companies were not happy with the service they were receiving by their current...
Keeping Your Data Safe
November 23, 2021
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10 mins read
Cybersecurity
Have you ever walked out into a parking lot and not been able to find your car? Your heart sinks, your stomach churns, your mind keeps repeating: “it’s got to be here somewhere, it’s got to be here somewhere…”
Hollywood Pixels Testimonial
November 23, 2021
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10 mins read
Hollywood, Pixels, Testimonial
Hollywood Pixels “I lost 2 years worth of photographs when my server crashed. Skyriver IT got me back up and running the same day, recovered my files,...
Castle Creek Capital Testimonial
November 23, 2021
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10 mins read
cybersecurity, remot support
Castle Creek Capital “It’s nice to have a company like Skyriver to take the distractions of IT problems off my plate. They are quick in response to our...
The Growing Use of Cloud Technology in Corporate America
February 1, 2022
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3 minute read
Cloud computing, remote support, cybersecurity
Cloud computing has been around for nearly two decades, but in the last few years its adoption has skyrocketed among corporations.
The Rising Power of Ransomware Gangs
February 1, 2022
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5 Minute Read
Cybersecurity, ransomware, cybersecurity
Businesses often hear about the dangers of hackers and how they manage to steal money for enterprises, but few actually know the growing influence these bad actors have accumulated
Adjusting Your IT Operations to the Omicron Variant
February 1, 2022
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5 Minute Read
IT Operations, Remote Support
The Omicron variant has been dominating national news for the past month. With many cities restarting lockdown procedures, businesses have to adapt to this new normal and make changes in order to continue operations.
NFL Team San Francisco 49ers Fall Victim to Ransomware Attack
February 16, 2022
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3 Minute Read
ransomware attack, 49ers, cybersecurity
Learn how the San Francisco 49ers fell victim to a nefarious ransomware attack
Russia and Ukraine: Cyberwarfare in the 21st Century
March 1, 2022
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3 Minute Read
Russia, Ukraine, cybersecurity, cyberattack
Russia/Ukraine Crisis: What you need to know regarding your organization's cybersecurity
The Importance of Cybersecurity for Small Businesses
March 1, 2022
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3 Minute Read
cybersecurity, small business
Since the start of the pandemic, cybercrime has been on a tremendous rise within businesses and people’s lives.
The Importance of Having Cybersecurity Protection
September 22, 2022
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3 Minute
Cyber Security Protection, IT, San Diego
A cyber protection plan provides you with many benefits that can help your business prevent and bounce back from a data breach incident. Some of the benefits of having cyber protection include...
The Rise of the BitRAT Malware
March 31, 2022
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3 MINUTE READ
BitRAT malware cyber security
When businesses think of malware, they think of sketchy emails or malicious downloads. One of the most debilitating malware called BitRAT is spreading through counterfeit Microsoft Windows products.
How to Protect Yourself From Financial Breaches
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3 MINUTE READ
financial breach, identity theft, cybersecurity
The Importance of Having Strong Passwords for Your Organization
May 11, 2022
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3 MINUTE
strong password, password security, cybersecurity, IT Management, Skyriver IT
Password security is often the first line of defense for the majority of businesses today. Virtually anyone can go to the homepage or login page of a business and try to login with employee credentials.
How to Prrotect Your Business From Ransomware
May 25, 2022
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3 Minute
ransomware, ransomware protection, cybersecurity, IT management
Learn the importance of cybersecurity and how to specifically prevent ransomware from impacting your company
San Diego's IT Service Management Provider
October 24, 2022
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3 Minute
San Diego Managed IT Services, managed it services providers, Managed it services San Diego
The technology used in your business is one of the most critical success factors. Outsourcing IT allows companies to focus on growing and scaling their business while ensuring that their IT duties are met. Find out why so many companies are partnering with Skyriver IT!
Cyber Statistics You Need to Know for 2022
June 15, 2002
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3 Minute
cybersecurity, phishing, malware,
Learn up-to-date stats for cybersecurity in 2022 and how you can better protect your business.
The Importance of Cybersecurity Training for Hybrid Workforces
July 5, 2022
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3 Minutes
hybrid workforce, cybersecurity training, IT management, cybersecurity
As the world increasingly moves towards hybrid workforces, cybersecurity training is more important than ever.
The Benefits of Creating an IT Roadmap
July 21, 2022
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3 Minute
IT roadmap, IT consulting, IT management, San Diego
An IT roadmap is a critical tool for any business that relies on technology to drive its operations. By mapping out the planned IT initiatives for the coming years, businesses can ensure that they are making the most efficient use of their IT budget and resources.
Mobile Security Threats
August 4, 2022
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3 Minutes
mobile security, mobile security threat, IT, cybersecurity, IT consulting
Learn how to protect your business against the rise of many mobile security threats.
Quick Cybersecurity Steps You Must Take Right Now
August 24, 2022
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3 Minute
cybersecurity, IT, San Diego, IT consulting
Strengthening your cybersecurity doesn't need to be difficult or expensive. Here are a few actionable steps you can take to bolster your business' cybersecurity.
How To Protect Yourself From Phishing Attacks
September 7, 2022
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3 Minute
phishing, phishing prevention, Cybersecurity
Learn how the different types of phishing attacks and how you can prevent them
Five Steps to Reduce the Risk of Credential Exposure
October 5, 2022
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3 mInute
credential exposure, leaked credentials, IT, cybersecurity
Identity theft has been rising in recent years. In spite of this alarming backdrop, people are nowhere near following good password security practices. As a result, we are still far from solving this global problem.
IT Consulting San Diego
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3 Minute
IT Consulting, IT San Diego, IT managed service provider San Diego
The best decision-making process involves experts in multiple fields, especially in tech-related subjects. We at Skyriver IT are an expert-driven San Diego IT consulting company. We are here to help your business grow.
BEC Protection
November 16, 2022
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3 Minute
BEC scams, Cybersecurity, IT consulting
If you’re wondering about email security, we’ve got you covered! In this article, we will dissect the meaning of BEC scams, how to prevent them, and we will also discuss BEC protection.
What is L1, L2 and L3 Support?
November 2, 2022
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3 Minute
l1 support; l2 support; l3 support
In this article, we will dissect the three main levels of support. We will also explain how we at SkyRiver IT can help you solve all your problems with the desired speed and accuracy.
CMMC Compliance Explained
January 27, 2023
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3 Minute
CMMC, IT consulting, cybersecurity
The Cybersecurity Maturity Model Certification (CMMC) is a framework developed to ensure that contractors handling sensitive government information adopt adequate cybersecurity measures.
What is cloud hosting?
November 23, 2021
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10 mins read
The vast majority of small businesses use traditional hosting to power their day to day operations. Although traditional hosting services like...
500,000 Patients’ Data Exposed in UC San Diego Health Breach
November 23, 2021
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10 mins read
500,000 Patients’ Data Exposed in UC San Diego Health Breach
Navigating the COVID-19 Lockdown Resurgence
November 23, 2021
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10 mins read
The state of California has begun enforcing a second round of lockdowns on July 14 after the state saw over 16,000 new cases in a single weekend....
Wishing You a Peaceful & Inspired New Year!
November 23, 2021
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10 mins read
How was your 2015? Was it prosperous... and peaceful? I hope so. In my New Year message, last year, I shared how incorporating Truthfulness, Compassion,...
San Diego Business Event: Driving Top Line Corporate Growth through Smart Planning and Targeted Marketing
November 23, 2021
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10 mins read
Does Your IT Partner Occupy the CIO Seat?
November 1, 2021
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13 mins read
CIO, test
Skyriver IT provides outsourced IT support structured in a way that allows you to focus on growing your business.
Can System Integration Save You Time and Money?
November 23, 2021
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10 mins read
How much time is wasted in your organization transferring information between systems that do not communicate with each other? Salespeople put...
Managed Services: Using The Right IT Person for the Job
November 23, 2021
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10 mins read
As we talk with San Diego business owners and managers, we often get questions related to the value of Managed Services over an in-house IT person. While...
Can We Use CIO Services If We Have In-House IT Staff?
November 23, 2021
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10 mins read
CIO Services can be a great complement to your in-house IT staff. If you have good “get it done” IT people, then you definitely want to keep those people....
Are You Losing Productivity to Slow Computers?
November 23, 2021
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10 mins read
Computers slow down over time and it happens so slowly that we often do not notice it. As flexible human beings, we adapt to the increasingly long...
Are Your Files Really Getting Backed Up?
November 23, 2021
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10 mins read
Even if you have a backup system in place, your company files may not be getting backed up.
The Cost of Quality IT Services: A look at 2012 IT Salaries and the Benefits of Outsourcing IT Services
November 23, 2021
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10 mins read
Accord Engineering Chooses San Diego IT Consulting
November 23, 2021
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10 mins read
Accord Engineering, with San Diego and Orange County locations, recently chose Skyriver IT for an IT consulting project:
Do You Have a Privacy Policy? CIO Services Can Help.
November 23, 2021
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10 mins read
With the release of Google’s new privacy policy and all of the issues being raised around it, it is a good time to think about our own privacy policies....
Mac-Based Security Threats are Growing Concern for IT Service Providers
November 23, 2021
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10 mins read
Who Owns the Management of Your IT Infrastructure?
November 23, 2021
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10 mins read
Responsibility for IT Infrastructure Management can be a tricky thing for small and mid-size businesses. You can hire someone (whether internally or...
How to Make more Informed Business Decisions in 2012
November 23, 2021
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10 mins read
Do you feel like you have too much data and not enough useful information about your business? To remedy this problem, most fortune 1000 companies have...
Don't Get Obscured in the Cloud: 3 Approaches to Cloud Computing
November 23, 2021
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10 mins read
When people refer to cloud computing it is usually unclear what they mean. Even though the concept of cloud computing is often discussed, the...
3 Ways to Save with Cloud Computing
November 23, 2021
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10 mins read
Cloud Computing continues to get a lot of press and discussion. Yet, the question many business owners want to know is: "Can it really save me money?" In...
What is Virtualization and why is it efficient?
November 23, 2021
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10 mins read
As a business leader, you have likely heard about virtualization. But what is virtualization exactly? It can be difficult to understand exactly what it is...