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Why You Need to Look Past Cool Features

11/23/2021
|
10 mins read
written by
Dhoof Mohamed

Have you ever bought something that had a lot of cool features, but did not do the basic thing well? For example a toaster oven that has all kinds of cool settings, but does not toast bread evenly? Unfortunately, that happens all too often for technology purchases such as a phone system, CRM, or ERP.

For example, a company chooses a sales management tool that has great integration with mobile and smart autoresponder sequences built in to make salespeople more productive. However, it does not integrate into the company's accounting system. So, when a prospect becomes a client, all of the data needs to be re-entered in the accounting system, which wastes employee time and increases the chance for errors.

So before you invest in new technology, make sure you have the right underlying technology before you get caught up in cool features:

  • What are the mission critical needs this system has to meet?

  • Is the underlying technology reliable enough for our needs?

  • Do we need to upgrade any other systems to make it work properly for us?

  • Does it integrate with all necessary systems?

Once you are sure the underlying technology is a good fit, then you can consider any cool features. The right underlying technology is a much better investment for your business than any specific feature.

Want Help with New Technology Investments?

Most businesses can benefit from having someone assess how their IT infrastructure can better support business goals. Skyriver IT helps businesses leverage technology to improve existing processes and ensure you have the right technology plan in place for growth.

If that sounds interesting to you, then contact us to schedule a time to talk.

Ready to learn how we can help?