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Turning Data into a Competitive Advantage

10 mins read
written by
Dhoof Mohamed

As companies grow, one of the big challenges we see is data getting stuck in different silos. When a company is small, it is easy to communicate and keep your finger on the pulse of the company. As you grow, this becomes more challenging if you do not have the right systems in place.

For example, does your marketing system communicate with your sales system so that leads can be tracked from first contact through the sale? Does your sales system communicate with your accounting system to track how long it takes for invoices to be paid? If not, then you miss out on this data or someone has to do it manually, which takes more employee time and increases the risk of mistakes.

If you choose systems with an eye towards integration, even if you are not ready to do it yet, you can gain a competitive advantage. When your CRM, marketing, sales, and accounting systems all communicate with each other, your organization can:

  1. Do more work with less people - Your team can get more done with less people because there is no need to re-enter data.
  2. Increase data accuracy - If you enter data once, then automate as much as possible, you reduce errors that can lead to time wasted hunting down errors or cause you to make decisions based on inaccurate data.
  3. Gain access to real-time data - With real-time data, often in dashboards, you can make decisions faster and stay ahead of your competition.

With systems integration, you gain the advantage of efficiency and accuracy which can be a significant competitive advantage. Even if you are not quite ready for full systems integration, it’s important to have an IT game plan for implementing it over time.

Planning Your IT Infrastructure

Most businesses can benefit from having someone assess how their business systems can better support business goals. Skyriver IT helps businesses leverage technology to improve existing processes and ensure you have the right technology plan in place for growth.  If this would be of interest to you, then contact us to schedule a time to talk. 

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