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Cool Features Don’t Compensate for the Wrong Technology

10 mins read
written by
Dhoof Mohamed

In advertising, they have a saying: “sell the sizzle, not the steak.” And while that may be good advice for advertising, you want to do the opposite when you are investing in technology for your business. Too often, we see companies that choose a technology solution based on the “sizzle” or cool features rather than the underlying technology.

For example, a lot of companies really like the great features and lower costs offered by VOIP phone systems. However, the call quality is less consistent than a fixed line. And that can be a big tradeoff for a company if it makes a lot of calls per day. The loss of even one or two customers per month would cost more than the savings of the VOIP system.

For any technology investments, such as a phone system, CRM, or ERP, be sure you are getting the right technology for your needs rather than just cool features. The right technology is a much better investment for your business.

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