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Are You Using Technology as a Competitive Advantage?

11/23/2021
|
10 mins read
written by
Dhoof Mohamed

A CRM tool like Salesforce.com can help you automate follow-up for payment, which helps you reduce time to receive payment and minimize non-payment without anyone having to touch it after it is set up.

Technology has made our lives much easier. On a personal level, a smartphone allows you to keep track of appointments, find the closest coffee shop, get directions to your next meeting, check in for your flight and so much more.

For businesses, it is not just a matter of convenience. You can use technology as a competitive advantage: to reduce costs and increase effectiveness. A CRM tool like Salesforce.com can help you automate follow-up for payment, which helps you reduce time to receive payment and minimize non-payment without anyone having to touch it after it is set up. Similarly, you can used technology to reduce costs and improve your customer’s experience. Many grocery stores use self-checkout to allow one employee to cover 4-6 checkout stations while customers get to check out more quickly.

So, look for opportunities to leverage technology to save money or make your organization more effective. Organizations that adopt business-improving technologies can gain a real advantage over competitors. The key is to consistently examine your business processes and figure out which ones would benefit from applying technology.

If you are looking for outside help on assessing how technologies could make your business more effective, Skyriver IT offers outsourced CIO services that do just that.

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