When you walk into a Verizon store and ask about whether you should choose Verizon or Sprint, do you expect to get unbiased information? No, you get a sales pitch because the person you are speaking with has a sales quota and gets paid a commission on sales.
Then should you trust an IT professional who also has a sales quota and makes a commission on what they sell? Many IT service providers resell products and services. And, their technicians have sales quotas or receive commissions on sales. So, this can create two different problems:
1) Suboptimal Solutions
If an IT professional resells a product or service, they are going to look primarily to that option to meet your needs. So, even if there is a type of hardware or software that is a better fit, they are more likely to sell you what they make a commission on. This can lead to you spending more or getting something that is not a great fit.
2) Incentive to Sell
Because most business executives do not have a good grasp on IT, they want a trusted advisor to tell them when and how to best invest their money in IT. However, if your IT advisor is also a salesperson, they may try to sell you more than you need in order to increase their income or meet their quotas.
That is why you want to be sure you understand whether an IT service provider is a reseller when they are making recommendations to you. You should understand whether they are making the recommendation as a trusted advisor or a salesperson.
However, an even better option is to get unbiased advice. We believe IT professionals should be trusted advisors who help companies build and maintain the right IT infrastructure to achieve their business goals. And when their incentives are aligned with the client’s incentives, this is easier for them to do.
Getting Unbiased IT Recommendations
At Skyriver IT, we do not resell any products or services, because we want to be trusted advisors to our clients — without any conflicting incentives. We help businesses leverage technology to improve existing processes and ensure you have the right technology plan in place for growth.
If you would like to get an unbiased IT plan and recommendations, contact us to schedule a time to talk.