Salespeople have a saying: “sell the sizzle, not the steak.” When selling IT, they often focus on all of the cool features of a new technology. The problem is that that the “steak” or underlying technology may not be a good fit for your business.
We have seen quite a few companies that were sold on the cool features and lower costs offered by a Voice over IP (VoIP) calling solution. It offers call following, soft dialing from your computer, voicemail to text and more. However, the call quality is less consistent than a fixed phone line due to many factors that often aren’t considered (bandwidth, configurations, etc.).
For example, an organization where people are out of the office a lot and do not make a high volume of calls can really benefit from VoIP. In contrast, a company that has a high volume of calls may suffer from the lower call quality. If they lost even one potential customer because of call quality, the loss would be more than the VoIP system saves them each month.
So, when you are looking at technology investments, such as a phone system, CRM, or ERP, be sure you are getting the right underlying technology for your business needs. Once you are sure the underlying technology is a good fit, then you can consider any cool features. The right underlying technology is a much better investment for your business than any specific feature.
Getting an Independent Evaluation of New Technology
If you need help with choosing the right IT investments, Skyriver IT can help. We offer unbiased IT guidance (we don’t resell any products or services), so businesses can use IT to be more effective and meet their business goals. If you would like to learn more, please contact us.