During the Great Recession, a lot of companies stopped investing in their IT infrastructure. And that made sense, since there is no need for upgraded infrastructure if survival is your primary concern.
The problem is that some companies got out of the habit of investing in their IT infrastructure and it is now limiting their growth. Outdated and overburdened IT can reduce the productivity of your team and cause frustration for customers. That is why many companies can benefit from looking at growth focused IT investments.